Google has recently introduced a new and streamlined approach to product data management for merchants, with the release of advanced data source management in Merchant Center Next. Alongside this update, Google has also introduced a new add-on for enhanced product data control and has provided new help articles to guide users on how to utilize these features effectively.
One of the key features of this update is the introduction of attribute rules, which allows merchants to automatically fix common data errors. This feature will be particularly useful for small business owners who manage their own Merchant Center, as it will save them time and effort in manually correcting these errors. By automating the process, merchants can ensure that their product data is accurate and up to date, leading to improved product visibility and performance on Google’s shopping platforms.
Another important feature is the addition of supplemental data sources. This feature allows merchants to enhance their primary product data with additional details, providing more comprehensive information about their products. By enriching their product information, merchants can potentially attract more customers and improve their product visibility on Google’s platforms.
To access these features, merchants can use the new Advanced Data Source Management add-on. This add-on provides step-by-step guidance on how to utilize attribute rules and supplemental data sources effectively. With the help of these resources, merchants can easily navigate through the process and make the most out of these new features.
Advertisers should now be seeing the options to add these new data sources in their Merchant Center. The first mention of these updates was made by Georgi Zayakov on LinkedIn, who shared his experience with the new features. This indicates that Google is actively rolling out these updates to its users.
Google has also hinted at more updates and improvements coming to Merchant Center Next in the future. This shows that Google is committed to continually enhancing its platform and providing merchants with more tools to improve their product data management.
In conclusion, these new features introduced by Google have the potential to save merchants time and effort while also improving the accuracy and richness of their product information on Google’s platforms. With the automated functionalities and the ability to enhance product data with supplemental sources, merchants can optimize their product visibility and performance. It will be interesting to see what other updates and improvements Google has in store for Merchant Center Next in the future.
