Google is constantly working to improve its advertising platforms, and its latest update to Local Services Ads (LSA) aims to do just that. The tech giant is now automatically selecting profile photos to display in advertisements, with the goal of increasing ad engagement and potentially improving ad rankings for local service providers.
So, how does this new feature work? Google will choose photos from advertisers’ LSA profiles based on their likelihood to boost engagement. However, it’s important to note that photos won’t appear in every ad, as it will depend on user queries and other factors.
This feature is being launched today for all Local Services advertisers, providing them with a valuable opportunity to enhance their ad rankings. Google recommends that advertisers upload 3-5 high-quality images to their LSA profiles. These photos should be relevant to their work, original, and not copied or stolen.
The impact of this change on ad performance and ranking is something to watch. Local service providers who haven’t previously focused on visual content in their profiles may see a significant difference in their ad performance. This update highlights the importance of incorporating high-quality images into advertising strategies.
The news of this update was first shared by Google Ads Liaison, Ginny Marvin’s X. It’s clear that Google is continuously working to provide advertisers with new tools and features to optimize their advertising efforts.
In conclusion, local service advertisers should take full advantage of this new feature by reviewing and updating their profile photos. By doing so, they can potentially improve their ad performance and increase their rankings. As Google continues to enhance its advertising platforms, it’s important for advertisers to stay up-to-date with the latest features and recommendations to stay ahead of the competition.
