Google has recently announced that it will be implementing new restrictions on suspended Google Ads accounts, which will go into effect in June 2024. This change has the potential to frustrate advertisers who are looking for full access to their accounts during suspension periods.
The main purpose of these restrictions is to give Google more control over suspended accounts, while still allowing advertisers limited access to important features. The functionality of suspended accounts will be narrowed down to a few key areas, including billing, appeals/verification processes, security settings, and account navigation. However, other actions such as editing campaigns, creating new assets, or making changes to suspended entities will be disabled.
While this may seem like a setback for advertisers, it is important to understand why these restrictions are being put in place. By limiting the actions that can be taken on suspended accounts, Google is able to maintain a level of control and ensure that advertisers are not able to manipulate or abuse the system while their accounts are under review. This helps to maintain the integrity of the advertising platform and protect both advertisers and users from potential scams or fraudulent activity.
The restricted actions for suspended accounts include billing, where advertisers will still be able to make payments, download tax documents, and update their payment method. Account settings will also be accessible, allowing advertisers to cancel their account or claim refunds if necessary. Appeals and verification processes will remain open so that advertisers can dispute suspensions and provide any necessary documentation or evidence.
In addition, advertisers will still be able to update their security settings to ensure the safety of their accounts. They will also be able to navigate through their account, read important information, and download reports. These limited actions provide advertisers with some essential tools to manage their accounts and stay informed about their campaigns, even during suspension periods.
For advertisers who rely heavily on Google Ads for their marketing efforts, these restrictions may initially be frustrating. However, it is important to remember that they are put in place to protect the integrity of the platform and ensure a fair and trustworthy advertising experience for all users. By allowing limited access to certain features, Google is striking a balance between maintaining control and providing advertisers with the necessary tools to manage their accounts effectively.
In conclusion, Google’s implementation of restrictions on suspended Google Ads accounts may pose challenges for some advertisers who are seeking full access during suspension periods. However, these restrictions are necessary to give Google more control over suspended accounts and prevent manipulation or abuse of the system. By focusing on key areas such as billing, appeals/verification processes, security settings, and account navigation, advertisers still have limited access to important features that allow them to manage their accounts effectively. It is important for advertisers to understand the reasoning behind these restrictions and work within the limitations to ensure a fair and trustworthy advertising experience for all.
