Google is making a significant change to its search results page, discontinuing the use of continuous scroll. Instead, users will now see the classic pagination bar at the bottom of the page. This change will be implemented first on desktop search results, with mobile search results following suit in the coming months.
Continuous scroll was introduced by Google in December 2022 for desktop search and in October 2021 for mobile search. However, it seems that the feature did not live up to Google’s expectations, as it will only last for about a year and a half for desktop search.
According to a Google spokesperson, the decision to remove continuous scroll is aimed at improving the speed of search results and ensuring that users only see the results they explicitly request. Google found that automatically loading more results did not significantly increase user satisfaction with Google Search.
So, what does this mean for website owners and marketers? If your website was previously on page two of the search results, you may see fewer clicks as users are less likely to scroll to the next page. This change could also impact your Search Console data, as users may choose to scroll more or less instead of clicking the “Next” button.
The pagination bar that will replace continuous scroll on desktop search features a “Next” button at the bottom of the page, while the mobile search results will display a “More results” button. This classic pagination style will make it easier for users to navigate through the search results.
It is important to note that this change by Google is part of its ongoing efforts to optimize the user experience and improve the speed and relevance of search results. As with any algorithm or user interface updates, it is essential for website owners and marketers to stay informed and adapt their strategies accordingly.
In conclusion, Google’s discontinuation of continuous scroll in search results marks a significant shift in the way users navigate and interact with Google Search. While this change may impact website traffic and Search Console data, it is ultimately aimed at enhancing the user experience and delivering faster and more relevant search results. As website owners and marketers, it is crucial to stay up-to-date with these changes and adjust strategies accordingly to ensure continued visibility and success in Google Search.
