Google is always looking for ways to improve its search results and provide users with the most relevant and useful information. In a recent move, the tech giant is conducting trials for a unique snippet presentation specifically for Reddit threads. This special treatment includes adding upvote and comment counts in various styles to give searchers more information about the Reddit thread.
The reason behind this special treatment is still unclear. It is possible that Google’s content deal with Reddit, signed a few months ago, plays a role in this decision. The deal enables Google to have deeper access to Reddit’s content, which could be utilized to enhance search results for Reddit threads. However, it’s important to note that Reddit is already ranking incredibly well in Google Search, so it doesn’t necessarily need this special treatment.
So why should we care about this change? Well, it has the potential to drive even more traffic from Google Search to Reddit. With the added information displayed in the search results, users may be more inclined to click on Reddit threads. Additionally, this feature could be useful for searchers who want to quickly gauge the popularity and engagement of a Reddit thread before clicking on it.
It’s worth mentioning that any special user interface changes in Google’s search results give the site receiving those treatments an advantage. This advantage could result in a higher click-through rate for Reddit threads that appear in the search results with the new snippet presentation.
Overall, Google’s trials for unique snippet presentation in Reddit search outcomes could be a game-changer for both Reddit and its users. By providing additional information about Reddit threads, Google is making it easier for users to decide which threads to click on. This move also strengthens the relationship between Google and Reddit, as Google continues to explore ways to enhance search results and provide users with the best possible experience.
