Google has recently completed the rollout of its June 2024 spam update, which began on June 20th. This update was a general spam update and did not focus specifically on link spam or automate the site reputation abuse policy. Google confirmed that the rollout was complete as of June 27th.
If you noticed any changes in your rankings during this time frame, it may be due to the June 2024 spam update. It’s possible that your rankings improved if your competitors were negatively affected by the update. On the other hand, if Google believes that your website was violating its spam policies, your rankings may have declined.
Google’s spam updates are aimed at improving their automated systems for detecting search spam. While these systems are constantly operating, significant improvements are occasionally made to enhance their ability to identify and combat spam. Google refers to these updates as spam updates and shares information about them on their list of Google Search ranking updates.
One example of Google’s AI-based spam-prevention system is SpamBrain. This system is periodically improved to better detect spam and adapt to new types of spam. Websites that experience changes in rankings after a spam update should review Google’s spam policies to ensure compliance. Sites that violate these policies may see a decrease in rankings or may not appear in search results at all. Making necessary changes can help improve a site’s ranking if Google’s automated systems determine that the site now complies with the spam policies.
However, it’s important to note that if a website is affected by a link spam update, making changes may not lead to an improvement in rankings. When Google’s systems remove the effects of spammy links, any ranking benefits previously gained from those links are lost. It is not possible to regain potential ranking benefits generated by those spammy links.
In conclusion, Google’s completion of the June 2024 spam update has likely had an impact on search rankings for various websites. Whether these changes were positive or negative depends on individual compliance with Google’s spam policies. It is important for website owners to stay informed about spam updates and regularly review their compliance with Google’s guidelines to ensure optimal search rankings.
