Google Ads is making a significant change to its Shopping and Performance Max campaigns. Starting in August, these campaigns will be upgraded from the current “Country of Sale” functionality to the new “Feed Labels” feature. This upgrade aims to align the campaigns with the Merchant Centre feeds and potentially streamline operations for advertisers running multi-country campaigns.
The transition to Feed Labels will affect all campaigns currently using the Country of Sale feature. However, no action is required from advertisers, and their campaigns will continue to run uninterrupted. The only impact will be on new campaigns, which will no longer have access to the Country of Sale functionality after the change.
So, what exactly does this change mean for advertisers? Feed Labels offer more flexibility in organizing products across different geographic locations and language similarities. It provides advertisers with greater control over how their shopping feeds and campaigns are managed, particularly in traditional shopping and PMax campaigns.
This update reflects Google’s ongoing efforts to simplify campaign management for global advertisers. By introducing Feed Labels, Google aims to improve efficiency and effectiveness in managing international ecommerce campaigns. Advertisers should pay close attention to how this change impacts their campaign performance and management efficiency.
The August rollout of Feed Labels is still a few months away, but it’s crucial for advertisers to familiarize themselves with this new functionality beforehand. This will ensure a smooth transition and allow them to maximize the benefits offered by Feed Labels.
The announcement of this change was made by Google through an email shared by Navah Hopkin on LinkedIn. This update has generated interest among advertisers who are excited about the added control and organization that Feed Labels will bring to their campaigns.
As we look ahead, it will be interesting to see how this change impacts campaign performance and management efficiency for international ecommerce advertisers. Will Feed Labels truly streamline operations and improve ROI? Only time will tell. In the meantime, advertisers should start preparing for the transition and stay updated on any further developments from Google.
In conclusion, Google Ads’ introduction of Feed Labels for Shopping campaigns is a significant change that will affect how advertisers manage their product feeds across different markets. This update reflects Google’s commitment to simplifying campaign management for global advertisers and offers more flexibility in organizing products across geographic locations. Advertisers should familiarize themselves with Feed Labels functionality before the August rollout to ensure a smooth transition and maximize the benefits offered by this new feature.
