Google Ads is making a significant change to its design, rolling out a new interface to all markets starting on August 30th. This new design aims to make tools and features easier to find while maintaining the existing functionality. Advertisers have already shown a preference for the updated look during the initial rollout, and Google believes that these changes will streamline workflow for both new and experienced users.
While a design revamp may seem like a superficial change, it will actually impact workflow efficiency and new user training. Google is building this new design to be future-proof, meaning that advertisers should prioritize and embrace this transition.
So, what’s new with the Google Ads design? The main menu has been reorganized into five high-level categories: Campaigns, Goals, Tools, Billing, and Admin. These categories allow for better organization and navigation within the platform. Additionally, there is now a top search bar for quick access to specific tools and settings, and the interface as a whole has a cleaner and more modern look and feel.
The transition from the old design to the new one will take place on August 30th for desktop users. While all functionality will remain intact, users must switch to the new experience. Early testers of the new design have noted that it may take some time to adjust, but they believe that it will ultimately improve their overall experience with Google Ads. One tester mentioned that the ability to segment one specific PMax campaign without selecting “All Campaigns” or “All PMax campaigns” is a particularly useful feature of the new design.
Google has assured users that they will continue to fully support existing features and tools with this new design. They encourage users to embrace the updated organizational structure and make the most of the streamlined workflow it offers.
In conclusion, the new design being introduced by Google Ads is more than just a cosmetic change. It has the potential to significantly improve workflow efficiency for both new and experienced users. Advertisers should prioritize this transition and take advantage of the updated organizational structure. With this new design, Google Ads is ensuring that its platform remains user-friendly and innovative, setting the stage for future success in the world of online advertising.
