The importance of content in a blog cannot be overstated, but the design and functionality of the blog are equally important. Fortunately, improving the design of your blog does not have to be difficult or expensive. There are many ways to improve your blog design for free or at a low cost. You do not need to be a professional web developer or designer to update the look of your site. Here are some tips on how to improve your blog design:
1. Tidy up your menus and widgets
Take a look at your navigation menu, sidebar, and footer. Remove irrelevant links and widgets and add important ones. Showcase important information like recent or popular posts, a newsletter widget, or an about section.
2. Update old content
Don’t let your useful content get stale. Add a different perspective, include new helpful links, or ask your readers a question. Ensure that your images make sense with your current online presence.
3. Fix your SEO
SEO determines if and where you appear in search engine results. Use a good SEO plugin like Yoast SEO and fix broken links. Search engines do not like it when you try to link to pages that do not exist.
4. Speed things up
Ensure that your website loads quickly. Delete unnecessary plugins and install a caching plugin like W3 Total Cache. Optimize your images using a smushing plugin like WP Smush by WPMU DEV.
5. Reconsider your theme
Consider changing your theme to update the look of your website. Try a new free WordPress theme or tweak your current theme using styling options in the WordPress Customizer. Install a CSS live editor plugin like SiteOrigin or CSS Hero.
6. Add features for your readers
Improve your reader engagement by improving your commenting system using JetPack or Disqus. Add a newsletter signup using MailChimp for WordPress plugin and optimize your signup form.
Improving your website design and optimizing your site does not have to be hard or expensive. There are plenty of ways to optimize your website at little to no cost. Log into your WordPress site and start cleaning up your menus, updating old content, fixing your SEO, speeding up your pages, freshening up your theme, and improving your reader engagement methods.