Don’t Miss These 3 Informative Sessions: Emarsys Omnichannel & AI Masterclass
The Emarsys Omnichannel and AI Masterclass is an event that brings together digital leaders in the world of omnichannel marketing. With fireside chats and expert-led sessions, attendees are guaranteed to leave with new insights and ideas. In this article, we will highlight three key sessions from Home Depot, Colgate-Palmolive, and Kellanova that you won’t want to miss.
The first session, titled “More than commerce: How CPG brands are building DTC engagement,” features speakers such as Don Brett, Podcast Host of CPG View, Jamie Schwab, VP Global Digital Commerce at Colgate-Palmolive, Jamie Decker, VP e-Commerce at Del Monte, and Diana Macia, Director of Global Omnichannel Capabilities at Kellanova (Kellog’s). This session will delve into the challenges and opportunities faced by consumer product brands that have ventured into the direct-to-consumer market. Topics of discussion include the importance of a first-party data strategy, value exchanges across the customer journey, the balance between personalization and consumer trust, and the role of AI in this ecosystem.
The second session, titled “How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons,” showcases Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator at Home Depot, and Stephanie Dymott, Product Marketing Manager at Emarsys. Home Depot is known for its quality and helpful staff, and this session will shed light on how they have transformed their brand to deliver an unparalleled customer experience online. Attendees can expect to learn about Home Depot’s journey to omnichannel marketing mastery, their preparations for Black Friday, and how they continue to meet customer needs in a timely manner.
The third session, titled “How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic,” features Amy Childress, e-Commerce Marketing Manager at Replacements, and Kara Lewis, Lead Client Strategy Manager at Attentive. Replacements Ltd. has a long-standing reputation for providing replacement pieces of china, attracting an older demographic. However, they have also successfully engaged younger customers through newer marketing channels. This session will explore the intersection between traditional and transformative marketing strategies employed by Replacements Ltd., highlighting their use of cutting-edge marketing technology and customer data.
These sessions are just a taste of what the AI & Omnichannel Masterclass has to offer. The event, hosted by Emarsys, will take place from 12 to 13 June and will feature many more brands and sessions. By signing up, attendees will gain access to all sessions, which will be available live and online.
In conclusion, the Emarsys Omnichannel and AI Masterclass is an event that promises to provide valuable insights into the world of omnichannel marketing. With sessions featuring industry leaders from brands such as Home Depot, Colgate-Palmolive, and Kellanova, attendees will have the opportunity to learn from the best. Don’t miss out on this opportunity to stay ahead in the ever-evolving world of marketing.