When creating a new blog, it is important to consider your target audience and the type of content you will be producing. However, it is equally important to consider the tone or voice you will use throughout your writing. The tone you choose will dictate how you relate to your audience and showcase who you are as a brand or company. It can be conveyed through vocabulary choice, reading level, point-of-view, and personality. There are several types of blog voices or tones to consider, including professional, conversational, motivational, silly, authoritative, and excited. To find your blog’s voice, consider your target audience’s industry, age, education level, and gender, as well as their pain points and what you want to accomplish with your content. Ultimately, the tone you choose will play a major role in how your content is received by your audience.