Clean rooms have become a vital tool for marketers in today’s digital landscape. These controlled environments offer access to critical advertising data and valuable customer insights. However, not all clean rooms are created equal. Hershey’s, the iconic American chocolate brand, has found the recipe for achieving advertising success with unified clean room measurement.
In an upcoming LiveRamp webinar titled “Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness,” the company will share its insights on how it drives growth using data clean rooms. By utilizing data clean rooms, Hershey’s is able to build templated queries and visualizations to scale distributed analytics across various clean rooms, optimizing reach, media spend, and sales. This allows the company to make more informed decisions and maximize the impact of its advertising efforts.
One key advantage of data clean rooms for Hershey’s is the secure access they provide to high-value datasets across retail media, social platforms, and connected TV partners. By gaining access to these datasets, Hershey’s is able to obtain smarter insights, activate campaigns more effectively, and measure the success of its advertising initiatives. This level of data integration and analysis allows Hershey’s to stay ahead of the competition and better understand its target audience.
Another aspect that sets Hershey’s clean room strategy apart is its ability to seamlessly connect with any partner across any cloud. This unified approach to measurement ensures that Hershey’s can track and analyze advertising performance across its entire network. By breaking down silos and unifying measurement, Hershey’s can gain a holistic view of its advertising efforts and make data-driven decisions to continually improve its campaigns.
The “Sweet Success” webinar is scheduled for May 22, 2024, at 11 am PT / 2 pm ET. Marketers who are eager to learn from Hershey’s advertising success should save their spot now to gain valuable insights into how the company achieves its impressive results.
Hershey’s clean room strategy exemplifies the importance of unified clean room measurement in today’s marketing landscape. By utilizing data clean rooms, Hershey’s is able to optimize reach, media spend, and sales through distributed analytics and templated queries. Additionally, the company gains secure access to high-value datasets, allowing for smarter insights, activation, and measurement. The ability to seamlessly connect with any partner and unify measurement across its advertising network further solidifies Hershey’s position as a frontrunner in the industry.
As marketers continue to navigate the complexities of advertising in a data-driven world, Hershey’s provides a shining example of how to leverage clean room measurement for success. By following their recipe for achieving advertising success, marketers can enhance their campaigns and gain a competitive edge in the ever-evolving advertising landscape.
For more information on Hershey’s clean room strategy and to learn from their success, make sure to join the “Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness” webinar on May 22, 2024.
