Comarch, a global provider of loyalty management and digital marketing tools, is hosting an informative webinar on the top loyalty trends for 2024. Loyalty programs have become essential for brands to foster customer retention and increased spending, especially during turbulent economic times. However, creating an effective loyalty program is no easy task, especially when customer priorities are constantly shifting.
The webinar, titled “Top Loyalty Trends: Industry-Specific Ideas 2024,” aims to provide insights into boosting loyalty programs and meeting the evolving needs of modern customers. It will address topics such as what customers in Society 5.0 look for in a brand, how to align loyalty programs with sustainability needs, and the top loyalty trends in industries like retail, fuel, and travel.
One of the key discussions will revolve around the impact of the end of third-party cookies on loyalty solutions. As the digital landscape evolves and privacy concerns grow, brands need to adapt their loyalty strategies to be in line with changing regulations and consumer expectations.
The webinar will also delve into leveraging new technologies and the development of artificial intelligence (AI) to build loyalty. With advancements in technology, brands have the opportunity to personalize their loyalty programs and create more engaging experiences for customers.
The speakers at the webinar include Aurelie Balaes, an Account Director at LinkedIn Marketing Solutions; Hadie Perkas, CEO and Founder of The Gift Club, The BIG Handshake, and The European Loyalty Association; Joanna Witsch, Head of Loyalty Product & Operations at Alshaya Group; and Wojciech Kempny, Consulting Director at Comarch. These experts will share their knowledge and experience to analyze the current state of the loyalty industry and provide valuable insights on making loyalty programs ready for Society 5.0.
If you’re interested in learning more about the top loyalty trends for 2024 and how to enhance your loyalty program, you can sign up for the webinar on May 7th, 2024, at 4:00 PM (CEST). Comarch’s expertise in loyalty management and digital marketing, combined with the insights from the industry experts, promises to deliver valuable information for businesses looking to optimize their loyalty strategies.
With over 25 years of experience in carrying out complex loyalty projects, Comarch has supported some of the world’s most popular brands, including Auchan, BP, Ford, Heathrow Airport, JetBlue Airlines, and Galeries Lafayette. They provide technologically advanced yet easy-to-use loyalty management tools and professional consulting services to help businesses build and run immersive loyalty programs and marketing campaigns that align with their clients’ needs and expectations.
In conclusion, loyalty programs are crucial for brands to maintain customer loyalty and boost profits. The upcoming webinar hosted by Comarch offers a unique opportunity to gain insights from industry experts and discover the top loyalty trends for 2024. By attending the webinar, businesses can learn how to enhance their loyalty programs, meet the evolving needs of modern customers, adapt to sustainability demands, leverage new technologies, and navigate the changing digital landscape. Don’t miss out on this chance to stay ahead in the loyalty industry.
