Building brand authority is a crucial goal for any marketing strategy. In today’s highly competitive market, consumers tend to stick with tried-and-tested products and services from brands they trust. This is why it’s essential to establish trust with your target audience. According to research, 96% of the most successful B2B content marketers say their audience views them as a trusted resource. Content marketing is an effective way to satisfy your audience’s informational needs and educate them about your brand’s services, impact, and value. Blogs remain a powerful marketing tactic for driving traffic to your website, and social media platforms like Instagram can help you achieve this goal.
Here are six tips to help you drive traffic to your WordPress blog from Instagram:
1. Use Your Instagram Bio as a Call-to-Action
Your Instagram bio is a crucial area that you should optimize to promote your blog website. Add your WordPress blog as your main website link on your profile. This is the only clickable link you will get on your entire Instagram profile, so make it count. You can either use the link to direct visitors to your blog homepage or a specific post. Add a call-to-action phrase in your bio encouraging visitors to click the link to visit your blog. If you decide to promote a specific post, add the title or topic to stoke more interest.
2. Post Useful Excerpts from Each Entry
Share excerpts from each blog entry through Instagram feed posts and Stories to give your followers a taste of your blog content. Formatting your hardest-hitting quotes, valuable insights, and practical how-to’s can easily establish your blog as a consistent and reliable source of information. For Instagram feed posts, add text to an image and place it into your scheduled queue. Mention the full blog title in the caption alongside a call-to-action phrase to click the link in your bio. For Instagram Stories, use an Instagram Stories editor to formulate great-looking text posts inside the app and then directly upload to Stories.
3. Repurpose Blog Visuals for Social Media
Visuals in blog posts make content easier to consume and reinforce the message the blog is trying to communicate. To diversify your Instagram posts and promote your blog, repurpose blog visuals for social media use. Crop, rotate, and redesign the highlight or header image at the top of your blog post for Instagram posting. Use an Instagram photo editing app to adjust colors, add filters, and tinker with shadows to make the photo more eye-catching on social. Adding text or borders to the image can make it different enough to not look like an exact duplicate of what’s on your blog page.
4. Use Video to Showcase Your Best Insights
Video is an important part of any marketing strategy, and it can be effective for your audience. Gather some of the best content you have on your blog and script them into video format. This is a good strategy for grouping similar blog posts together under one major topic umbrella. You can then release it as a rundown in one of three ways: Instagram posts, Instagram stories, or IGTV. IGTV has an edge over the rest in that it allows for long-form video content, great for more lengthy explainers.
5. Interact with Readers and Followers
Social media gives unprecedented opportunities for brands to interact with followers directly. Respond to all comments on your blog-related posts, regardless of whether they are good or bad. Use WordPress polls & surveys on your site or Instagram Stories to ask for followers’ opinions. Have your in-house thought leader come in and take any questions or clarifications about your brand’s expertise. All of these efforts can come alongside a call-to-action directing to your blog for further insight.
6. Create an Instagram Campaign Schedule
Planning out a proper schedule coinciding with content releases on your blog should be the priority before putting out any type of content. This lets you maximize the promotion time each entry should get, while at the same time re-sharing old content to keep traffic going in those areas. To make the process easier, invest in the right tools to help you organize your campaign schedule. Just like how you’d plan an editorial calendar for WordPress, you can also plan a social media campaign.
In conclusion, driving traffic to your blog posts from Instagram requires a combination of strategies that work best for your brand. Experiment with each one at least once, measure your results, evaluate whether they are worth sticking with time, resources, and results wise, and adjust as needed the following months. Stay consistent with your brand presentation across all platforms and be confident that your content can provide a smooth omnichannel experience for all prospective customers.