The holiday season is a highly profitable time for retailers, with consumers spending an average of $997.79 on gifts according to the National Retail Federation. Many of these purchases are made online, making it crucial for businesses to create seasonal landing pages specifically for events like Black Friday and Christmas in order to capture more sales. In this article, we will explore what seasonal landing pages are, why they are important, and provide steps for creating them, as well as proven ways to increase conversions.
A landing page is a page that visitors land on after clicking an ad on channels like Google and Facebook. These pages are designed to turn visitors into customers. In contrast, seasonal landing pages are designed to capture traffic and sales around holiday seasons like Valentine’s Day, Halloween, Black Friday, Christmas, etc. Building out unique landing pages for different seasons requires more work, but it is well worth the extra effort for several reasons.
Firstly, seasonal landing pages boost search visibility by optimizing for phrases like “Black Friday + [keyword] + deals”. This increases visibility for those keywords and attracts more traffic. Secondly, these pages generate more conversions as they are specifically designed to drive sales with a strong value proposition and well-placed call to actions. Finally, creating seasonal landing pages allows businesses to better segment their audience and tailor their messaging accordingly.
Seasonal landing pages allow businesses to target consumers around the holidays, which is extremely lucrative but also has a limited time window. In contrast, regular product pages have lasting appeal year-round and do not go out of date. When creating a seasonal landing page, there are several steps businesses can take to ensure its effectiveness.
Firstly, give the landing page a seasonal look by using the right colors and images to make it clear that a special offer is being promoted during the holidays. Secondly, display holiday promotions prominently by clearly stating the deals and offers available. Creating limited-time offers can create a sense of urgency and compel visitors to act sooner rather than later. A countdown timer can be used to reinforce this sense of urgency.
A compelling call to action (CTA) is essential to entice visitors to buy. Instead of a generic “Buy Now” button, businesses should add a unique CTA that highlights a clear value proposition to increase conversions. Providing additional resources such as in-depth shopping guides, curated collections, and videos can distinguish a brand from others and attract more holiday shoppers.
To generate more sales and conversions, businesses should make the checkout process as simple as possible and only include necessary fields. Adding trust badges and installing an SSL certificate can reassure visitors that their purchases are safe and secure. Utilizing social proof by adding user testimonials, social media shares, media logos, and more can establish credibility with the audience. Personalizing the shopping experience by recommending products based on a visitor’s browsing history can also increase sales.
In conclusion, creating dedicated seasonal landing pages is crucial for businesses to grab a bigger piece of the pie during the holiday season. By implementing the tips outlined in this article, businesses can give themselves a major competitive advantage for any holiday season. Using a plugin like MonsterInsights for Google Analytics can provide valuable insights for future holiday seasons.
