WordPress has become a popular tool for entrepreneurs to start their businesses, especially with its easy-to-use and flexible features. However, with the increasing competition, it is important to increase online visibility for your WooCommerce powered e-commerce site to ensure that your target audience sees your products. Here are 5 easy ways to get started:
1. Start Blogging
Blogging is a great way to attract potential customers and increase online visibility for your e-commerce site. The key is to create great content related to your product niche and include internal links to your own articles within your posts. You can also promote your products in your blog using WooCommerce shortcodes.
2. Focus on SEO
SEO is crucial for any blog or online store. You can use a popular SEO plugin with a WooCommerce extension, such as All in One SEO Pack or Yoast SEO, to manage the title, description, keywords and title attributes for all items in your shop. These plugins also offer features such as an XML sitemap, content assessment and link redirects.
3. Engage on Social Media
Leverage your social following to increase online visibility for your e-commerce store by offering exclusive coupons or deals for your social media followers. You can also enable a “refer-a-friend” promo to incentivize current customers to recommend your brand to their friends and family.
4. Keep it Interesting
To find new people to visit your store, you can network and guest post for other blogs, start a newsletter, run a giveaway, publish themed articles for holidays, or work with social influencers to get the word out about your brand.
5. Register with Google
If you have a physical location, register with Google My Business to create or claim your business listing on Google Maps, add relevant information, respond to customer reviews on Google, and promote your upcoming events.
By implementing these tips, you can increase online visibility for your e-commerce site and attract more potential customers.