Blog

10 Examples of Interactive Content Marketing Done Right

Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. The latest Buzzfeed Quiz offering, an even more interactive. If you’re not creating interactive content already, this is a great way to expand […]

Read More

SEOs should care about brand, says Robin Lord, a consultant at Distilled/Brainlabs. As an SEO, you’re likely judged on how many valuable sessions you can bring to the site through Google organic traffic. If you are just reporting on total organic sessions, that number will include the sessions where people have searched -—x generic product […]

Read More

How SEOs can create a free server log dashboard to better understand incoming traffic to your website

This technical SEO tutorial takes a step-by-step approach to create your free server logs dashboard using Elasticsearch. This approach harnesses the power of Elasticsearch to help create powerful visualizations using your log files. These visualizations help webmasters understand incoming traffic to their website by using data that is completely reliable and unsampled. And because it’s […]

Read More

Ad industry groups launch effort to push for addressable media standards

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and Apple’s, leading ad industry associations and companies launched a standards initiative Tuesday. […]

Read More

Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We […]

Read More

How to craft a winning SEO proposal and avoid getting a silent ‘No’

Let’s take a typical story of how the pitching process works. Sarah, the CEO of a successful SEO agency, gets introduced to the CEO of another successful e-commerce company through a common friend. She rallies her team and meets the client over Zoom. They have a wonderful conversation, and both of them are excited to […]

Read More

Google updates Search Console API infrastructure

Google announced it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said that some may have “already noticed some minor changes, but in general, […]

Read More

Google adds ‘last updated’ hours notification to GMB profiles

Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago. Not a test. Some SEOs interpreted this as a test when it first appeared, but I confirmed with Google today that it’s not. In the examples below — both are London […]

Read More

How to get a Knowledge Panel for your brand, even without Wikipedia

Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and […]

Read More

Good morning, how did CCPA’s first month of enforcement treat you? Now that July has come and gone, Facebook’s default opt-in to keep advertisers compliant is no longer in effect. As we reported last week, your Facebook campaigns may no longer be CCPA compliant, so be sure to check your pixel settings. To dig into […]

Read More

Video: Jennifer Slegg on Google’s search quality raters guidelines

At SMX West earlier this year I asked Jennifer Slegg to talk to me about a topic she is very passionate about, Google’s search quality raters guidelines. Jennifer has been in the SEO industry for over twenty-years, and she has helped the community through her writing, forum moderation, social media involvement, speaking and much more. […]

Read More

Why SEO right now?

With more people working from home and turning to Google for answers, it is more important than ever that businesses have information available that helps customers as they research and consider purchases and needs. SEO is the best way to get the information your organization has into the hands of people searching. SEO is one […]

Read More

SEO myth-busting: What is not a Google search ranking factor

SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals that Google has said are not direct ranking signals in its Search […]

Read More

Google extends lead forms to YouTube, Discovery campaigns

Google has been testing lead form ad extensions in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some […]

Read More

Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, […]

Read More

How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different […]

Read More

How to Sell on Etsy: Your All-in-One Guide to Getting Started

If you are the proud owner of a new cloth mask, maybe you bought that mask from a seller on Etsy. And you’re in good company; I bought mine on Etsy, too! And maybe when you were scrolling through an endless supply of masks—tie-dye, sports-themed, silly mouths, and inspirational slogans—you stumbled upon some other cool […]

Read More

Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight […]

Read More

9 Ways to Engage Your Customers With Instagram Story Highlights

Instagram is one way people, businesses, and organizations connect and engage, whether it’s by posting pictures, shoppable tags, live videos, or IGTV. And Instagram continues to come up with new ways people can interact with one another on the social media platform, enhancing the customer experience for many brands and businesses. One of the popular […]

Read More

6 Webinar Marketing Tips We Swear By

Webinars are a great way to inform and engage your audience. Not only will you be able to generate new leads, but you will also be given a platform to build upon established relationships.  According to ON24, “76% of marketers say webinars allow them to drive more leads” and  “75% agree that webinars help them to extend […]

Read More

Instagram Reels started rolling out in 50 countries on Wednesday.. It’s essentially impossible to talk about Instagram Reels without words like “clone” or “copycat” — of TikTok, of course. Like TikTok, users can record and edit 15-second multi-clip videos with audio, effects and creative tools. There’s even a green-screen effect, just like you-know-what. Reels is […]

Read More

How search data can inform larger online business decisions

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented […]

Read More

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this […]

Read More

Early indications are that it’s unlikely that the July Stop Hate for Profit boycott of Facebook Ads had a significant impact on the company’s revenues or policies. Facebook has made some concessions but also defended itself against claims that it profits from hate speech and privately bet that it can outlast the boycott.  Data from […]

Read More

What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

We’re bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold […]

Read More

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I […]

Read More

Good morning, AMP hints at the value of speed. Love it or hate it, AMP can have a material impact on page speed. Yes, the AMP requirement to appear in Top Stories is going away, but “before publishers and developers say ‘good riddance’ to AMP, it’s important to understand what they might be giving up,” […]

Read More

9 Ways to Level Up Your Facebook Video Marketing

Marketing with videos on Facebook can be a great way to get your message in front of your target audience while using a more dynamic ad creative. Most people want more video. The only problem? Video marketing can be intimidating for those who haven’t done it. In this post, I’m going to give some tips […]

Read More