Social media can be a tricky space for businesses to navigate. Consumers don’t want to be bombarded with ads and promotions on their social feeds. However, social networks are still used by people to network, be inspired, talk about issues, and maybe even make a purchase. So, how can social commerce benefit your WordPress site?
Automated Tools Make Inventory Management Easy
One of the biggest concerns for webmasters is how to sync up their inventory with social media sites. While there are plenty of apps available, there is no official Facebook solution. However, Shopify Lite plan and Ecwid are two popular options that offer easy integrations for WordPress stores. Ecwid even provides a full Facebook store, ensuring that all your WordPress site products are synced with your Facebook page.
Social Sales Mean Social Shares
Creating a store on Facebook or other social media sites can help you reach more customers and increase sales. People spend hours on these platforms, making them more likely to share their purchases or follow your page. This can help increase brand visibility and drive traffic to your WordPress site.
Combine Great Content and Product Offerings
Social media gives you the opportunity to get creative with your content and product offerings. For example, instead of simply promoting plungers on Facebook, you can create a blog post or infographic on how to plunge a toilet. This not only offers useful content to your customers but also promotes your plungers and links directly to your social commerce page.
The Right Social Sharing Makes Your Brand More Personable
Social media can make your brand more approachable and accessible to customers. With tools like Facebook Messenger and comments on Instagram and Twitter, customers can interact with your company in a more personal way. This can improve customer satisfaction and loyalty.
Are You Ready to Utilize Social Commerce for Your WordPress Site?
Social commerce can be beneficial in many ways, from finding more business for your eCommerce website to expanding your WordPress blog with merchandise sales on Facebook. The best part is that it generally doesn’t cost any money to launch. If you have any questions about taking advantage of social commerce for your WordPress site, let us know in the comments section below.
