Apple has made some significant changes to the search layout in its App Store, giving greater prominence to ads and suggested apps. The update removes the Discover section from the top of the Search tab and places suggested apps, including ads, more prominently below the search bar.
This change has important implications for advertisers. With their apps now showing at the top of the Search tab, they have the potential to increase their ad exposure and achieve higher click-through rates for app install ads.
The repositioning of suggested apps and ads to prime “above the fold” real estate could significantly boost visibility for advertisers. By placing these ads in a more prominent position, Apple is making it more likely that users will see them and click on them.
It will be interesting to see how this layout change affects app discovery patterns and ad performance metrics for developers and advertisers. With the new search layout, users may be more inclined to explore suggested apps, leading to increased downloads and engagement for developers. Advertisers will also be eager to see if their increased visibility leads to higher conversion rates.
While this update streamlines the search experience for users, it also creates more prominent placement for paid app promotions. This could potentially alter the app discovery landscape, as developers and advertisers adjust their strategies to take advantage of the new layout.
Overall, Apple’s changes to the App Store search layout have the potential to significantly impact both advertisers and developers. It remains to be seen how users will respond to the new layout and whether it will lead to increased app downloads and engagement. As the app discovery landscape evolves, developers and advertisers will need to adapt their strategies to ensure they can effectively navigate these changes and make the most of the opportunities presented by Apple’s updated search layout.
