The rise of AI content creation has brought both benefits and drawbacks to the world of SEO. On one hand, AI tools have improved efficiency, allowed for powerful content ideation, and enabled rapid research. These efficiencies have led to cost savings, added value, and increased revenue for many SEO programs. However, on the other hand, there are issues such as generic content, poorly written text, and ineffective content. These drawbacks can result in a bad user experience, lost rankings, or even deindexing from search results.
There are two schools of thought when it comes to using AI tools for content creation. AI enthusiasts believe that with the right tools, AI can generate content ready for publication faster than ever before. Traditionalists argue that AI is merely a tool and that without the insight of a human writer, the content lacks the depth and expertise needed to succeed. The author of this article falls into the second camp, acknowledging that AI tools are evolving rapidly but cautioning against relying solely on them without human input.
One major concern with AI content creation is the risk of violating Google’s spam policies. Some websites that relied too heavily on AI tools experienced negative consequences, such as embarrassing content that led to PR snafus or being removed from Google’s index. While there are more sophisticated AI content tools available, it’s important to be cautious and ensure they can withstand Google’s algorithms.
To navigate this issue, the author suggests a collaborative approach that combines the skills of professional writers and editors with the use of AI tools. This approach allows for the efficiencies that AI can offer while also ensuring that the content produced is valuable and can survive Google’s algorithms. The author shares their own experience using AI tools in the article, highlighting how they were used for brainstorming article titles, creating content outlines, and summarizing previously published content.
The collaborative process involves developing a solid process for prompting AI tools to generate content, including defining the persona, target audience, tone of voice, and format of the content. During the content creation phase, AI tools can be used to generate ideas, create outlines, do research, provide summaries, and even create a first draft. However, it’s crucial to avoid publishing AI-generated content verbatim and instead put in the work to make it unique to your brand.
Editing is another important step in the collaborative process. Large parts of AI content should be checked using an AI detector or plagiarism tool to ensure everything looks good. Fact-checking is also necessary to ensure that the statements and data generated by AI are factual and align with the brand’s values. Additionally, the content should be reviewed for tone of voice synergy, grammar, and adherence to brand guidelines.
While AI tools offer efficiency in content creation, they should be seen as tools rather than solutions. The key is to integrate AI tools into the writer’s process, not replace the writer entirely. Providing value to the audience and adhering to Google’s guidelines should always be the top priority.
In conclusion, the balance between automation and collaboration is crucial when using AI tools for content creation. Quality should always be prioritized, and AI tools should be used to enhance the writer’s process rather than replace it. By following these guidelines and staying up-to-date with Google’s algorithms, content creators can ensure their content stands the test of time.
