A Guide on Extracting GBP Review Insights to Enhance Local SEO Visibility
In the world of local business listings, customer reviews are a goldmine of valuable information. They provide insights into consumer sentiment, common pain points, and areas for improvement. Many companies use paid tools to analyze review data, but these tools can be expensive, especially for smaller businesses with limited budgets. However, there are cost-effective methods to extract similar insights, and this article will guide you through the process.
The first step is to extract entities from your Google Business Profile (GBP) listings and competitor listings. One way to do this is by using Pleper’s API service. This service allows you to collect place IDs for your business’ listings and local competitor listings. For small batches, you can use Google’s Place ID demo, and for larger batches, Google’s Place ID API is recommended.
Once you have collected the place IDs, you can use Pleper’s Scrape API to retrieve the listing information. With the help of a parsing script, you can extract review topics and assign a value to each topic based on sentiment. This information can be organized into a pandas dataframe and visualized using matplotlib to create word clouds. These word clouds can provide valuable insights when comparing your own business listings to those of competitors.
Entities mentioned in reviews have a significant impact on local search visibility, especially in the Google local 3-pack results. By highlighting entities mentioned in a query, Google can display relevant listings in the 3-pack. For example, if a query includes the term “baseball,” Google may showcase listings that mention baseball in their reviews. This can make those listings more attractive to searchers.
To take advantage of this, businesses can solicit reviews that mention specific entities, such as “Tell us about your experience purchasing baseball equipment from us.” However, it’s important to follow Google’s guidelines for review solicitation, which state that reviews should be honest, unbiased, and without incentives. Exaggerating or manipulating the message can lead to biased customer reviews, which goes against Google’s guidelines.
Analyzing review insights can drive business results by informing strategic and operational changes. Sharing insights with internal stakeholders can help shape decision-making and drive improvements. Competitor insights can also be valuable in identifying areas for improvement and staying ahead in the market.
In conclusion, extracting GBP review insights is essential for enhancing local SEO visibility. While paid tools can provide valuable analysis, there are cost-effective methods to extract similar insights. By leveraging Pleper’s API service and following ethical review solicitation techniques, businesses can gain valuable insights from customer reviews and improve their local search visibility.
