Microsoft Advertising has recently released a series of updates to their platform, focusing on advancements in AI and retail media. These updates aim to enhance the efficiency, relevance, and accessibility of advertising for businesses. From improved display and video ads to expanded offerings for Connected TV (CTV) and updates to the Performance Max campaign type, Microsoft Advertising is making it easier for advertisers to reach their target audience and optimize their campaigns.
One of the key updates is the enhancement of display and video ads. Advertisers now have access to new bidding strategies, targeting options, and conversion tracking, providing them with greater flexibility to customize their ads across the sales funnel. This allows advertisers to tailor their ads to specific audiences and maximize their campaign performance.
Another update that advertisers will find useful is the addition of logos and call-to-action buttons to native ads. By adding business logos and call-to-action buttons, advertisers can increase engagement with their ads. These options include automated calls to action or the ability to import them from Google, giving advertisers more options to make their ads stand out.
Microsoft Advertising has also implemented IAS verification across all ad formats. This means that advertisers can now use IAS verification for viewability, brand safety, and invalid traffic on native, display, and video ads, regardless of their bid strategy. This ensures that advertisers can protect their brand and ensure the quality and effectiveness of their ads.
In terms of CTV, Microsoft Advertising is expanding its offerings to make this powerful medium accessible to businesses of all sizes. Advertisers can now use longer video ads, supporting 45 and 75-second video ads. This is particularly useful for industries that have specific regulations, such as the pharmaceutical industry. Additionally, Microsoft Advertising has integrated AI tools to assist in generating ad content for CTV, using existing assets to create video-ready ads. This saves advertisers time and resources while still allowing them to create engaging and effective CTV ads.
The Performance Max campaign type has also received updates. Performance Max campaigns imported from Google now have full support, making it easier for advertisers to transfer their campaigns to Microsoft Advertising. Search Term Insights, a feature that provides deeper insights into campaign performance, is now available to all advertisers. Additionally, Search Themes are being piloted to help optimize campaigns during the learning phase. These updates aim to enhance the performance and effectiveness of Performance Max campaigns.
These updates from Microsoft Advertising offer advertisers more ways to reach the right audience, optimize campaign performance, and protect their brand. With the addition of AI-driven tools, expanded access to premium channels like CTV, and advanced verification features, advertisers can expect increased engagement and greater flexibility in campaign customization.
Overall, these updates not only expand the capabilities of Microsoft Advertising but also streamline the advertising process for advertisers. The platform now offers more options for reaching and engaging audiences across various platforms and formats. By incorporating AI and retail media advancements, Microsoft Advertising is staying at the forefront of advertising technology and providing advertisers with the tools they need to succeed.
